SEO services refers to the suite of different techniques and procedures that aim to increase the visibility of a website by optimizing it for search engines.

SEO changes daily but certain things are common sense – stay ahead of the changes and use common sense.

The most influential factor in being found by Google is your choice of keywords your trying to go after.

  1. The first step is putting together the right SEO strategy. Too many campaigns are doomed to fail before they get off the ground as companies focus on keywords that are too broad, don’t get enough traffic, or are too competitive to compete for.  Your focus keyword list should start broad and use analytics to narrow down to the very best keywords for your business and website to compete on.  

Hint: Narrow the competition & relevance of broad keywords to include local elements and more specific services. 

2. Choosing the right keywords. Why Optimizing for the Right Keywords is ‘Do or Die’ Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. If you do a bad job at selecting your target keywords, all your subsequent efforts will be in vain. So it’s vital to get keyword optimization right.

3. Content has been and most likely always be crucial for SEO. Why Content is King in SEO. … SEO is a marketing discipline focused on growing visibility in organic, non-paid, search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines

SEO Authority – Best Practices Lecturer


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